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また、いい記事みっけた。


ミイラ取りがミイラになる、アップルサイトの魔力

http://citrusjapan.co.jp/eval/07.html

 

—サイト改定の依頼があったときに、クライアントに「好きなサイトはありますか?」と聞くと必ずと言っていいほど出てくるのが、アップル社のサイト。すっきりとした最先端のデザイン、というイメージがありますね。


スマートフォンが普及していく中で、重要度が増しているのが、情報のシェイプアップ。言いたいことがたくさんある中から、本当に重要な事を、極限までに絞り込んで表現することで、一撃でユーザーに伝える事が出来ます。


さらにハイスペックさを人の感性に訴えて表現することもアップル社のサイトの特長です。数字で訴えるのではなく、それが何をもたらすのか、を魅力的に表現する。


まずモバイルでストレスなく閲覧出来るデザインや構成を考えて、ワンソースで、PCもスマートフォンも見せるという考え方ですね。先に述べた、情報の極限までのシェイプアップ、というのもモバイルファーストで重要なテーマになっています。


—先日見ていて、「やられた」と思ったのは、iPhoneのFaceTimeの動画。iPhone4によって、新しいコミュニケーションが生まれる事を、言葉を必要とせずに理解させるとても良く出来たムービーなのですが、最後に予想もしなかった感動が待っています。
FaceTimeってただのテレビ電話じゃん、って思っていると、いままで自分の想像力が貧困だったことを痛感させられますね。ここではネタバレしませんので、気になる方は見にいってください。


製品の魅力、コンテンツの魅力、ビジュアルの魅力、デザインの魅力すべてが高次元でまとまっています。


と思ったら、こんな記事も…。


なぜiPhone 4Sを買わないで、iPhone 5の発売を待つべきなのか?

http://japan.internet.com/allnet/20111026/3.html


やっぱり5まで待とうかな…(;´Д`)

 

 


とりあえず、本日のアップル万歳タイム終了。

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